In short, anyone who want to access eSIM plans and don't own an eSIM smartphone. But here are some break-downs in typical use cases.
1. Digital Geeks
They love trying out new technology, testing out disruptive products - like Switch eSIM cards and play around with different eSIM plans on their smartphones. We have a lot of customers like this, they could also fall into two personas below.
2. Travelers
If they want to travel to multiple countries and not get stuck with boring and expensive roaming plans. Switch eSIM cards will bring them flexibility and savings, most importantly freedom to choose and manage eSIM plans from every provider in the world.
3. Cross-border Merchants & Businesses
With Switch Cards, they can get local numbers from multiple destinations, use them for travel, account registration, business opening and communications etc.